In an exciting milestone for both the world of endurance sports and charitable fundraising, GoFundraise announced its inaugural partnership with IRONMAN UK. For the first time, fundraising via the GoFundraise platform will be integrated into IRONMAN, marking a significant leap forward in connecting IRONMAN athletes with charitable causes.

GoFundraise, the global leader in online fundraising for charities, empowers individuals and organisations to change the world. This collaboration with IRONMAN UK introduces a new approach to charitable giving within endurance events. Special entries are available for athletes who agree to fundraise for charity. Charity places are even available for IRONMAN events that are sold out.

“We are incredibly excited to join forces with IRONMAN UK to bring a new dimension to the IRONMAN experience. This partnership not only enhances the impact athletes can make for charitable causes but also creates a powerful platform for charitable organisations to reach a broader audience,” says Stuart Finlayson, CEO of GoFundraise.

IRONMAN participants who choose to fundraise, can create a fundraising page upon signing up. As an added incentive, VIP fundraisers who reach a fundraising target chosen by their charity will receive free entry into their chosen IRONMAN race including sold out events such as IRONMAN Wales. This makes IRONMAN more accessible for a broader community of participants while raising essential funds for charity.

“We believe that every athlete has the power to create positive change. By integrating fundraising seamlessly into the IRONMAN experience, we are unlocking the potential for athletes to make a meaningful impact on causes they are passionate about,” says Louise Ravenscroft of IRONMAN.

Whether it’s supporting local community programs, environmental initiatives, medical research, or support for animals every step, swim stroke, and bike pedal can help a worthy cause.

Key features of the partnership include:

Entry Codes

Partner Charities will be allocated free race codes for their fundraisers. These codes cover fundraisers registration, eliminating financial barriers and encouraging more individuals to embrace the IRONMAN challenge for a cause they are passionate about.

Custom Charity Page

GoFundraise will create a custom charity page tailored to the specific branding requirements of each Partner Charity. This page can automate the distribution of entry codes to registrants upon reaching a designated fundraising target.

Alzheimer’s Research UK Charity page

Logo on IRONMAN Official Fundraising Platform Page

Recognize and elevate your charity’s status by featuring your logo prominently on the IRONMAN official fundraising platform page for the UK.

Priority Placement on Charity Selection Page

Enjoy priority placement on the charity selection page when registrants opt to fundraise through the general flow, providing your charity with a competitive advantage.

On-Site Activation

Make your presence felt at IRONMAN events with periodic announcements at the finish line throughout race day. Top fundraisers of Gold Charity Sponsors may even get the opportunity to medal their athlete at the finish line at select events.

About GoFundraise:

GoFundraise is a leading online fundraising platform dedicated to making giving easier, lower cost, and more impactful. Since 2007, they have empowered individuals, events, and charities across the globe to raise funds for their chosen causes. Through innovative digital technology and a focus on user experience, GoFundraise facilitates seamless fundraising, donations, and support for causes close to their hearts.

About IRONMAN:

As a globally recognized brand and the epitome of endurance sports, IRONMAN has been synonymous with challenging events that push athletes to their limits. With a mission to create life-changing race experiences for athletes of all levels, IRONMAN events inspire participants to achieve their goals while fostering a sense of community.

For more information please email marketing@gofundraise.com