The landscape of fundraising has undergone significant shifts in recent years. At GoFundraise, we’ve been closely observing these changes and analysing the data to understand what’s working and what’s not.

Fundraising Benchmarking: Adapting to Change 

Our data shows some interesting trends in fundraising. Corporate giving is on the rise, and there’s a growing interest in causes like social justice and environmental sustainability. However, many charities are also facing challenges: 

• Inconsistent results: Fundraising results can vary year-to-year 

• Virtual event fatigue: While virtual events boomed during the pandemic, there might be a slight decline in engagement 

• Fear of asking: Many people are hesitant to ask for donations 

The good news is, there are ways to overcome these hurdles!

Comparing the Pillars: Looking into Fundraising Trends 

We analysed fundraising results across the three main pillars: signature events, third-party events and DIY fundraising. Our findings suggest that empowering individuals to raise funds for their own causes is becoming increasingly effective. 

Key findings from our latest analysis include: 

• A growing interest in social justice and environmental causes: These issues are resonating with donors, leading to increased support for organisations focused on these areas. 

• The rise of corporate giving: Businesses are increasingly recognising the importance of social responsibility and are investing in charitable causes. 

• Challenges faced by charities: Despite the growing interest in social causes, many charities continue to face challenges such as inconsistent fundraising results, virtual event fatigue, and fear of asking for donations. 

• The success of DIY fundraising: Peer-to-peer fundraising and other DIY initiatives have become increasingly popular, allowing individuals to raise funds for their favourite causes. 

• The power of giving days and matched giving: Charities which are implementing those strategies are likely to receive higher donations in a short period of time. 

• The growing popularity of interactive campaigns: Campaigns that engage donors through interactive elements, such as virtual experiences or challenges, are becoming more effective. 

To learn more about these trends and how they can impact your fundraising efforts, download our full e-book or reach out to David (AU) or Stephanie (UK and US) to start implementing new strategies and trends.