With EOFY fast approaching, many nonprofits are ramping up their email campaigns, but relying on inboxes alone could mean missing out on a huge opportunity.

Here’s how to increase giving across every channel and capture last-minute donors with one simple tool: a dedicated, optimised donation page.

1. Launch a Customisable Donation Page
A standalone donation page gives your EOFY appeal a clear destination. Make sure your page is:

• Mobile-friendly and easy to navigate
• Branded to your organisation and cause
• Equipped with preset donation amounts and impact statements
• Clearly communicating tax-deductibility and urgency

Direct everyone to this landing page, whether you’re emailing donors, sharing on social media, or running ads.

2. Catch Last-Minute Donors
Most EOFY giving happens in the final week of June. That means you need to be ready to act fast, and so do your donors.

With a dedicated donation page, you can:

• Link to your appeal directly from last-minute emails and SMS
• Create urgency-driven social posts with easy donation access
• Retarget warm audiences who’ve visited your site but haven’t yet donated

3. Make Giving Easy, Anywhere
Supporters want convenience. Your donation page should be:

• Easy to share
• Fast to load
• Secure and mobile-responsive

Whether it’s embedded in an email, linked from social, or accessed via a QR code on a printed flyer, make sure it’s effortless for supporters to give when they’re ready.

You can set up a branded, optimised EOFY donation page, plus other upcoming campaign pages on our platform in just minutes, and start driving donations across every channel.